Gabriella Garcia
Account Manager @Instacart
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WORK HISTORY
Account Manager @Instacart
US
Collaborate with the Sales Team to build trusted CPG relationships• Serve as the main point of contact for all pre and post sale activities including media planning, campaign reporting, optimization and performance• Create media plans matching partner goals and provide ad product offerings to partners• Provide weekly reports to advertisers with sound optimizations to improve campaign performance and achieve advertisers’ KPI• Lead CPG cadence calls to present campaign and category insights with a data driven approach; use data to tell stories to show impact of ad campaigns• Present compelling category and advertiser specific business trends and insights • Proactively pitch cross-sell and upsell opportunities to advertisers• Be a partner advocate during pilots and internal cross functional feedback sessions• Compile campaign wrap reports owing follow up and actionable takeaways• Partner with cross functional teams and spearhead the creation of the Quarterly Business Review; present campaign insights to CPG advertisers with an analytical mindset• Develop a deep understanding of Instacart’s evolving full funnel advertising suite and strategy• Actively participates in gap to goal planning and manages quota over multiple business units
EDUCATION
Edinburgh Napier University
Master's degree, International Marketing
Florida State University
Bachelor's degree, Retail Merchandising & Product Development
ABOUT GABRIELLA GARCIA
Marketing professional focused on globally exceeding revenue goals, driving high-volume new user acquisition & growing businesses. Versed in all aspects of marketing campaigns from concept development to execution and launch. Skilled in communication and team management in goal oriented campaign execution.• Through daily internal/external communication with cross-functional performance teams I manage the overall digital strategy & media spend of up to $1.02M per quarter for various clients to ensure success from vision to execution• Manages at least one member of the Account Management Team including but not limited to hiring, onboarding, training, and daily allocation of their role and responsibilities.• Creates & presents monthly/quarterly digital strategy presentations based on performance and new insights), leveraging a number of channels & platforms including: Meta Ads / Google Ads / Email / Analytics / Reporting, etc.
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