Gabriella Steele
Senior Manager, Strategic Enterprise Accounts | Affiliate & Partnership Marketing
- Role
- Senior Manager, Strategic Enterprise Accounts at Acceleration Partners
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Gabriella Steele
Performance Marketing
Experience
Senior Manager, Strategic Enterprise Accounts
Jan 2024 — Present · Denver, CO, US
Lead the day-to-day strategy and oversight of the execution of two enterprise global affiliate programs, which includes; analyzing affiliate performance on an individual basis to identify optimization opportunities, manage ongoing budgets of +$16MM annually, white glove partner management with top tier partners and providing consistent, accurate reporting to internal and external stakeholders- Lead weekly client status calls as well as Quarterly and Annual Business Reviews and strategic planning sessions to communicate affiliate performance and align on strategic goals aligned with KPIs- Cultivate new partnerships with large scale publishers through outbound recruitment efforts and various networking events while also building and maintaining relationships with existing top tier publishers; maintaining consistent communication through emails and monthly calls- Use data strategically and nimbly to consistently draw relevant and accurate conclusions, identify trends, analyze campaigns, and provide client insights and recommendations to reach or exceed goals- Train, coach, and develop direct report team members by leading their efforts with the goal to successfully execute effective marketing campaigns, while also supporting their growth track at Acceleration PartnersClients Serviced: Crocs, Claire\'s, Lulus, Skechers, Mercury & Coinbase
Education
University of Phoenix
BS, Business
2016 — 2018
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