Gabriella Fording

About Gabriella Fording

Strategic marketing leader with 7 years of experience driving performance across in paid media and strategic business growth through marketing science and analysis. Currently a Manager of Strategy & Operations on the Marketing Science team, I combine a deep understanding of data infrastructure with a strong background in campaign strategy and execution.Prior to transitioning to marketing science, I led multi-million dollar acquisition and full-funnel media campaigns as Director of Media for ShoeDazzle. I owned cross-channel strategy across channels such as paid social (Meta, TikTok, etc.), Google, Affiliate and Streaming + Linear TV. I’ve hired and led agile teams, shaped media strategy around business goals, and orchestrated complex channel mixes to deliver sustained growth.Today, I oversee technical infrastructure including Google Tag Manager tracking integrations, advertising pixel placement, and product feed management. I collaborate across teams to ensure data integrity and reporting, leveraging Tableau for data visualization and applying SQL to support marketing analysis and strategic recommendations.I’m known for being collaborative, growth-minded, and results-focused. I thrive at the intersection of media strategy and marketing science - connecting the dots across data, platforms, and execution to deliver smart, scalable growth.

Experience

1. Senior Manager, Marketing Science Strategy & Operations

   Fabletics

   Oct 2025 — Present

Education

• University of Nevada, Reno

  Bachelor of Arts - BA, Journalism

  2014 — 2018