Gabriel Herrera
Senior Manager, Merchandising Strategy & Planning at Peacock
- Role
- Senior Manager, Merchandising Strategy & Planning at NBCUniversal
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Gabriel Herrera
Senior Manager with extensive experience in growth strategy, user growth, and content…
Experience
Senior Manager, Merchandising Strategy & Planning
Dec 2020 — Present · New York, NY, US
Lead customer growth initiatives, resulting in a 32% increase in engagement through personalized, data-driven creative campaigns for 33 million subscribers.• Utilize analytics, A/B testing, and consumer insights to optimize omnichannel content performance and increase retention by 87%.• Foster cross-functional collaboration to align growth strategies with broader business objectives.• Mentor a team in competitive analysis and program management, driving increased productivity and enhanced creative output.
Education
University of Wisconsin-Madison
Bachelor of Arts (B.A.)
Columbia University in the City of New York
Master of Arts (M.A.)
Skills
- Management
- Marketing Communications
- Video Analytics
- Content Mana
- Social Media Marketing
- Social Media
- Public Relations
- Advertising
- Customer Service
- Blogging
- Content Management
- Marketing
- Writing
- Editing
- Research
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