Gabriele Berti
Senior Insights & Analytics Manager @Reckitt
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WORK HISTORY
Senior Insights & Analytics Manager @Reckitt
Slough, GB
I am now responsible for comms in the Global Germ Protection category, on top of my duties as Global Dettol lead.
EDUCATION
Alma Mater Studiorum – Università di Bologna
MSc Management of Creative Industries
Carnegie Mellon University
MAM exchange programme
Alma Mater Studiorum – Università di Bologna
BS Communications
University of Oslo
Erasmus exchange programme
SKILLS
ABOUT GABRIELE BERTI
Marketing and brand strategist with 14+ years’ experience in FMCG and Tobacco across client and agency roles. I put people at the centre and turn data into clear, challenging points of view that unlock growth.I’ve led global insights for Dettol through COVID, shaped equity and advertising for Unilever’s top Home and Personal Care brands, and delivered some of P&G’s most engaged creative of the 2010s at Leo Burnett. Speaker at events such as the ESOMAR Client Summit or the MRS Client Conference. I’ve authored content ranging from newsletters to articles, e-learning and videos. Dad, nature addict and music head. If hunting for original pressings in obscure, slightly mouldy record stores is not your thrill - we should talk.
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