Gabriel Cardarella

About Gabriel Cardarella

I’ve spent the last 16+ years in the spirits industry, building brands not just through storytelling, but through what actually happens in market.My foundation is as the North American Brand Ambassador for Dewar’s, but over time my role has expanded into commercial capabilities, working across markets to make sure brand strategy translates into something sales teams can use and buyers respond to.A lot of what I focus on is closing a gap I see consistently: strong brands that don’t always show up effectively in real conversations. That means refining selling stories, simplifying messaging, and helping teams communicate in a way that actually drives decisions.I work closely with sales teams and distributors across the country, supporting trainings, ride-withs, and key account conversations. The goal is always the same — make it easier to sell, and more compelling to buy.I’ve had the opportunity to represent the brand across a wide range of environments, from Michelin-level dinners and media launches to retail floors and distributor days. That range has shaped how I think about what actually works versus what just sounds good on paper.More recently, I’ve taken on a broader role supporting commercial initiatives across Bacardi, helping identify where opportunities are being missed and how we can show up more effectively in market.At the end of the day, my focus is simple:Helping brands show up in a way that actually sells.

Experience

1. North America Brand Ambassador Dewar s Scotch Whisky

   Bacardi

   Aug 2009 — Present · US

   Lead brand representation and commercial support for Dewar’s across North America, supporting both on- and off-premise channels.Selected to support commercial capabilities initiatives, working across markets to improve selling effectiveness and field execution. Partner with sales teams and distributors to refine selling stories, commercial narratives, and buyer-facing communication.Deliver national trainings and in-market support, focusing on practical, buyer-relevant selling approaches. Support key account strategies and sell-in efforts across priority markets.Work cross-functionally with brand, commercial, and PR teams to ensure messaging aligns with real-world sales conversations and drives performance.