Gabriela Torres
Digital Marketing Strategist | Social Media Manager, Content Strategy, Paid Ads | Connecting Brands with Audiences
- Role
- Social Media Marketing Coordinator at Bumblebeesrus Child Care Program
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Gabriela Torres
Hi there! I’m Gabriela Torres, a creative Social media & Digital Marketing Strategist bringing +5 years\' of experience in marketing and advertising projects for different brand categories. Adept at content creation for digital platforms leading multidisciplinary objectives and teams through proven effective and strategic plans. Excellent communicator and project management ability. In the past years, I’ve been focusing my work on the creation of Strategic Paid/Organic Digital Media campaigns to improve brand awareness, increase sales and engage with new and existing customers. My top goal when I work with a brand is the ability to connect brand-client in different ways; truly connecting with their feelings and meeting their needs is what makes a brand different. I\'m always looking for new opportunities for professional and personal growth. Simultaneously with my in-house job, I lead a content creation, social media, email marketing, and design remotely team; with different brands from different categories and countries. If you want to see some of my work, check out my online portfolio: http://bit.ly/3D95Ngf
Experience
Social Media Marketing Coordinator
Bumblebeesrus Child Care Program
Feb 2022 — Present · Brooklyn, NY, US
Analyze, create, and, implement strategies to ensure an optimal social media editorial calendar considering web traffic, SEO, and customer engagement (Facebook, Instagram, Twitter, LinkedIn, Youtube) •Development of comprehensive social media analytics reports and data presentations •Analyze, develop, and implement content creations for social media calendar that is optimized for monitoring web traffic, SEO, and customer engagement. •Consolidation of social media metrics into weekly, monthly, quarterly, and yearly presentations, evaluating both organic and paid strategies KPIs and making recommendations for improvement •Strategize, plan, and execute paid ads campaigns across social media (Facebook, Instagram, Twitter, and LinkedIn) and Google Ads to attract qualified leads: budget management, execution, and monitoring •Leverage existing media channels to grow visibility, including social media, website, and newsletter •Collaborate with internal teams and external stakeholders to execute a comprehensive 360° marketing campaign, including but not limited: digital and in-person events and content production (Photography and Video), to attract new audiences, maximize content reach and engagement and ensure we meet the brand goals. This includes overseeing quality assurance of campaign launches, and more.
Education
Escuela de Organización Industrial
Executive Program, Marketing
2018 — 2019
Universidad Iberoamericana
Bachelor's degree, Communication minor Advertising, 3.84
2018 — 2020
Barna Management School
Diploma of Education, Sales solutions
2019 — 2019
ITLA
Diploma of Education, Social Media Management
2017 — 2017
ITLA
Associate's degree, Multimedia, 4.0
2015 — 2017
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