Gabriela Amorim
Senior Marketing Executive - Europe, Middle East, Africa, India @United Airlines
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WORK HISTORY
Senior Marketing Executive - Europe, Middle East, Africa, India @United Airlines
London, GB
Planning and delivering on United’s sales and B2B2C marketing initiatives; Social Selling Ambassador for EMEAI, owning and strengthening activities in the EMEAI region, developing streamlined process and guidelines to increase Social Impact and Sales Engagement; Responsible for the EMEAI Branded Asset Library, identifying marketing solutions on a regional and cross regional level and ensuring brand integrity is kept in full;Working with the Core Team, HQ Marketing team, Regional Marketing Managers and external agencies to deliver cross regional projects; Executing trade marketing activity and event management;Preparing digital communication, refining reports and insights to grow business’ and customers’ trust;Increasing digital acquisition through Pan-Euro OTA campaigns promoting USA destinations effectively;Support across the board to route launches campaigns and events within EMEAI region; Key Achievements: PR and Communication Chair of Diversity, Equity and Inclusion Chapters in EMEAI Region;For three months, ran regional website campaigns and programs promoting travel from Europe to USA;Improved the efficiency of email marketing strategy through analysis of suitable ESPs - Email Service Providers to match company needs and solve recurrent challenges;Provided 100% support to UK & IE Market as well as improved communication and streamlined processes; Co-work support to The Netherlands Marketing team in delivering campaign of new service from Amsterdam to San Francisco. Campaign included an inaugural event at the airport, printed and online ads, sponsored gala Awards by a leading media platform in The Netherlands;With Belgium Marketing Manager, delivered Brussels-New York Route 20th Anniversary celebration at the Royal Greenhouse raising trade awareness.
EDUCATION
Universidade Anhembi Morumbi
Bachelor's degree
European School of Economics
Pos Graduation
Universidade Presbiteriana Mackenzie
Bachelor's degree
SKILLS
ABOUT GABRIELA AMORIM
London-based Marketeer and Journalist with 20+ years of experience in Digital Marketing…
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