Gabriela Guido

About Gabriela Guido

I am a goal-driven senior professional with an engineering background and extensive business experience. As a highly analytical and strategic thinker, I am passionate about understanding client motivations and uncovering the reasons behind their purchase decisions. My inquisitive nature drives me to discover what brings value to their business and life, and I excel at developing strategies that effectively communicate and deliver this value. I have four core principles which define my working philosophy: 1. Everyone’s point of view matters - customer or peer - always listen actively. People buy people. Trustworthy relationships are key to success. Think out of the box. Creativity drives change. Deliver what you promise. Key Career Achievements: Creation of Strategic Marketing Programs: Spearheaded the development of comprehensive marketing programs, both digital and traditional, for various services and products. Focused on the key dimensions of WHO, WHAT, WHERE, and HOW, resulting in highly targeted and effective campaigns that drove significant customer engagement and sales growth. Over-Achiever in Start-Up Environments: Successfully participated in multiple start-ups, including Bantel Telecom, ITS, ZeLaLuz, Lente Católico, Vital Primary Care, and Novaltiq. Provided strategic direction, marketing leadership, and operational oversight, achieving sustained growth and market penetration in competitive sectors. Participation in Leading Role as Marketing Planner and Researcher: Gathered and analyzed market data, consumer behavior, competitive landscape, industry trends, and product/service performance for B2B and B2C markets. Produced comprehensive and detailed reports that effectively supported data-driven decision making and facilitated business growth.

Experience

1. Director Client Partnerships, Sr Marketing Project Manager, Marketing Planner & Researcher

   Captura Group

   Jan 2022 — Present · San Diego, CA, US

   Nurture client relationships making sure brand objectives are seamlessly integrated into short and long term go-to-market plans and scopes of work. Consistently meet client deadlines efficiently and effectively while delivering superior results. Manage marketing projects from kick-off to launch. Current tasks include market research, review of insights and analytics, influencer marketing and marketing strategy and planning. Key Projects: WorkMoney, Costa del Sol, 99 Cents Store, Dairy Farms of America, Geisinger, AARP Foundation

Education

• Universidad de Costa Rica

  Master of Business Administration (MBA)

  1999 — 2001

• International Space University

  Summer Session Program

  1996 — 1996

• Universidad de Costa Rica

  Bachelors

  1986 — 1991