Gabriela Coya
Insights & Market Research | Translating Data into Strategy
- Role
- Manager at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Gabriela Coya
With a decade of experience in market research, I am passionate about telling unique, compelling stories using data-driven analyses. As a Manager at American Express, I lead the B2B Customer Experience Insights & Analytics team within the Global Merchant & Network Services division, where I help deliver actionable insights and recommendations to improve the satisfaction and loyalty of our merchant partners.My expertise spans across quantitative and qualitative research methods, including surveys, in-depth interviews, focus groups, and landscape analyses. I am also a RIVA-trained moderator, skilled in facilitating engaging and productive discussions with diverse audiences. I have worked with FORTUNE 500 clients across various industries, such as healthcare, higher education, non-profit foundations, financial services, e-commerce, automotive, and shipping/logistics. My research projects have covered topics such as brand tracking, product tracking, customer experience, advanced analytics, data visualization, automation, dashboard development and creation, and client management. I have received multiple Impact Awards in recognition of my outstanding contributions and performance as a value creator and a people developer.
Experience
Manager
May 2022 — Present · NY, US
B2B Customer Experience Insights & Analytics (Global Merchant & Network Services)
Education
University of Pennsylvania
Candidate for a Bachelor of Arts, Major: Communication and Public Service, Minors: Consumer Psychology and Hispanic Studies
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