Gabriela Casado-Cocero
Associate Brand Manager @The Hershey Company
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WORK HISTORY
Associate Brand Manager @The Hershey Company
Leads the marketing initiatives for Hershey’s syrup, baking and ice cream toppings category worth $574M annually; driving impact by leading cross-functional teams to develop in-store, high-impact executions.•Owns cross-functional meetings as the project manager, spearheading weekly strategy calls to execute the Fall Bake program, resulting in a projected +23% seasonal growth, exceeding performance targets by +15%.•Collaborating with external partners to create new innovative brands to disrupt the chocolate market.
EDUCATION
Duke University - The Fuqua School of Business
Master of Business Administration - MBA
Wake Forest University
Bachelor of Science - BS, Health and Exercise Science
ABOUT GABRIELA CASADO-COCERO
I am bilingual and a proud Puerto Rican woman who’s a leader, team player, influencer, negotiator, saleswoman, and bring my authentic self to work every day.I am currently a candidate for MBA at Duke University\'s Fuqua School of Business \'24. After my first year at Duke, I interned at Nike in Beaverton, OR and was a part of the global operations team. I am passionate about working in teams, building relationships, and being a leader. I was able to live those three passions at Nike and enjoyed my experience in Oregon. Academically at Duke, I was elected to be the president of my Section (1), and am involved with the Admissions Committee as a tour guide for prospective students. I am a member of the Tech Club, Media-Entertainment-Sports Club, Healthcare Club, Latin American Student Association Club, and Soccer Club. I am looking for MBA full-time opportunities for next summer (2024), and am humbled and grateful to be a student at Fuqua.During my three previous roles at General Mills, I supported the natural/organic brands in Philadelphia, PA (20••••20), Blue Buffalo (pet segment) in New York, NY (20••••21), and was a Customer Account Manager supporting all of General Mills brands (100+) during my most recent position in NYC (20••••22). I would retrieve and analyze syndicated customer and consumer data to understand the category and industry trends, constantly uncovering business gaps and turning obstacles into opportunities. I’ve been active in driving culture at General Mills’ by joining the Fun Bunch during my first role, and by creating a culture club in my second. I lead talent recruitment at Wake Forest University for General Mills, seeking top talent to fill our internships and full-time positions. My extracurricular interests include playing and watching all sports including soccer, golf, and tennis. Additionally, volunteering and giving back to the community are strong passions of mine. During the pandemic, I received professional medical corporation training and became a member of the Medical Reserve Corporation ready to assist Montgomery County. I joined the MRC COVID-19 task force to help high risk residents receive their vaccine during these unprecedented times. Successfully registering hundreds of patients per day.
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