Gabriela Salgado Pilotto

Global Marketing Manager @HERE Technologies

Berlin, DE

Lead global paid media strategy across AMER, EMEA, and APAC, driving strategic alignment, performance optimization and execution, ensuring consistency with broader marketing goals and maintaining high operational standards across regions- Manage a global paid media budget focused on generating high-quality leads and achieving regional sales targets- Oversee paid media agency partnerships, ensuring seamless execution of media plans, day-to-day operations, and acquisition strategies that align with business objectives- Partner closely with the lead analysis team to monitor lead quality and ensure acquisition strategies effectively support pipeline growth- Collaborate cross-functionally with Field Marketing, Product Marketing, Strategy, Planning, Social Media, Communications, Creative, Content, and Brand teams to build and execute integrated, multi-channel campaigns- Work with global teams to deliver in-depth performance reporting, providing insights that inform optimization and future strategy- Drive the development of high-impact digital campaigns that elevate brand presence, ensure message consistency, and deeply engage target audiences.

HubSpot Academy

Inbound Marketing, Marketing

FAAP - Fundação Armando Alvares Penteado

University, Business Administration and Management, General

ESPM Escola Superior de Propaganda e Marketing

Master's degree, Communication, General

FIA USP

Specialization in Retail Marketing, Sales, Distribution, and Marketing Operations, General