Gabriela Salazar

Media Buyer, Partnerships @MRM

New York, NY, US

Manage media buying and negotiations across media channels—CTV, linear, audio, DOOH, site-direct, and social, delivering B2B and B2C marketing campaigns that consistently achieve client KPIs.• Assisted in leading experiential marketing and brand partnership campaigns through integrating influencers, event marketing, and in-show music video and film integrations—driving measurable lifts in brand awareness and engagement.• Collaborate cross-functionally with planning and analytics teams to create go-to-market strategies, industry POVs, and media recommendations by leveraging consumer and marketplace trends to make investment decisions that align with business objectives and audience insights.• Oversee end-to-end campaign execution, including RFP management, vendor negotiations, media plan development, asset trafficking, billing reconciliation, and performance reporting.• Client portfolio: Talking Rain (Sparkling Ice), U.S. Soccer Federation, Corebridge Financial, Valero, and Micron.

California State University, Fullerton

Bachelor of Business Administration - BBA