Gabriela Rodriguez
Copy Lead
- Role
- Copy Lead at HelloFresh
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Gabriela Rodriguez
Crafting big, bold stories that forge bonds between brands and people. Making work that\'s disruptive and data-driven as Copy Lead at HelloFresh—previously Spotify, BMW, Warner Bros, & ABI. Let\'s make really cool stuff together and then high-five.
Experience
Copy Lead
Jun 2023 — Present · New York, NY, US
Mentor and manage a team of writers with ACD-Craft and oversee the creation of growth and brand assets across TV, OOH, audio, and digital-Steward tone across 6 owned brands-Build innovative and on-brief campaigns from idea to execution-Pitch work to C-Level Executives-Work cross-functionally with Designers, Strategists, and Operational Leads to deliver impactful work and optimize creative processes-Use insights to build concepts that resonate and convert
Education
University of Pennsylvania
Bachelor's degree, Dual Degree: Philosophy, Cinema Studies
AdHouse
Copywriting
2017 — 2018
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