Gabriela Magurova
Performance Marketing Manager @Financial Times
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WORK HISTORY
Performance Marketing Manager @Financial Times
London, GB
Oversee the setup, reconfiguration, and migration of paid media accounts to ensure campaigns are properly established and maintained.Collaborate with the Marketing Effectiveness team to ensure accounts are optimised for performance and properly configured for tracking and attribution.Work closely with partner agencies to produce accurate plans and forecasts aligned with business objectives.Ensure effective delivery of monthly, quarterly, and annual subscription acquisition targets and KPIs across performance marketing channels.Coordinate with the Digital Experience Optimisation and Marketing Effectiveness teams to create user journeys that align with campaign objectives and implement sufficient tracking before launch.Monitor and assess the impact of changes in cookie usage in collaboration with the Marketing Effectiveness team, and develop solutions to prioritise first-party data usage in campaigns.Leverage existing and emerging marketing technologies, such as Bloomreach (CDP), Google Privacy Sandbox, and server-to-server connections, to improve audience targeting and campaign effectiveness.Stay informed on industry trends, attend relevant events, and recommend tests and experiments to enhance FT’s performance marketing strategies.Analyse campaign data and performance reports, synthesising insights to inform decision-making and improve future marketing strategies.Investigate errors or unexpected performance changes, providing actionable recommendations for resolution.Serve as the primary point of contact for campaign setup and account migrations, ensuring smooth collaboration between internal teams and agency partners.Provide business insights to agencies and internal teams to enhance campaign outcomes and drive continuous improvement.
EDUCATION
Univerzita Mateja Bela v Banskej Bystrici
Master's degree, Economics and Business Management
ABOUT GABRIELA MAGUROVA
I’m a passionate marketing professional with a strong instinct for how people respond to different messages and a talent for turning data into valuable insights. I love bringing strategy and creativity together - whether it’s shaping marketing plans, developing creative briefs, or finding new ways to improve performance.I help brands define their focus, create efficient processes, and build strong teams that deliver impactful campaigns. With a fast-moving marketing landscape, I make sure strategies stay sharp, performance keeps improving, and teams feel empowered to do their best work.I also love coaching and mentoring, helping people grow their skills and confidence. I’m patient, supportive, and always keen to bring out the best in a team - because great marketing happens when great people work together.
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