Gabriela Avelar
- Role
- Assoc Director Consumer Business Intelligence at Kenvue
- Location
- North Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Gabriela Avelar
Experienced marketing insights leader skilled in CPGs, adept at driving global product…
Experience
Assoc Director Consumer Business Intelligence
Apr 2021 — Present
Design & define priorities for the role and led all insights within the Haircare division, with a focus on NA and Global, for the first time in J&J Set the foundational insights and work for haircare impacting the company’s long-term strategy, pipeline, and brand equities (OGX, Maui Moisture, Aveeno, and Neutrogena Healthy Scalp) through running different studies and analyses like demand spaces, segmentation, PPA, brand architecture, consume shopper analysis, and setting automatic digital tools to track R&R, comments, etc. Plan the learning plan and increase the budget and resources from $600K to $3.5MM and one headcount in 2 years by showing the impact of investing in consumers’ understanding. An active member of the Leadership Team, bringing consumers as the center of all we do. Drive insights and analytics as a member of the NA and Global squad helping the teams to redefine the house of brands with a ‘glocal’ approach to cover different targets from Gen Z, Millennials, Gen X, and Boomers. Consolidate key insights to shape and build the 3Yrs Operation Plan in NA and globally for haircare. Rated as a top talent in Kenvue, former J&J, in 2022
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