Gabriel Williams

About Gabriel Williams

Gabriel confesses music is his first love. Hailing from a family of singers, Williams…

Experience

1. Senior Social Media Strategist

   Ione Digital

   Aug 2017 — Present · NY, US

   Responsible for ongoing management, continuity, and execution of multiple digital/social media influencer marketing programs and editorial social traffic coverage to meet business and brand goals. A leader on iOne Digital’s Social Media team, cross-functionally driving digital and social plans with internal and external stakeholders. Tasked with providing insights, thought leadership, and strategy that brings in-depth knowledge and understanding of social media platforms, analytics, key influencer seeding, and content management.Develop a strategy to increase traffic to iOne Digital’s national sites from platforms such as Twitter, Instagram, and Facebook, identifying areas of opportunity and the content publishing strategy needed to deliver against key performance benchmarks.Help develop strategy for day-to-day publishing across all social platforms.Ability to leverage data to understand online users’ consumption behaviors.Serve as an internal social media expert, providing social strategy, insights, and best practices to groupsacross the organization, including Editorial, Marketing, and Sales.Help the social publishing team create promotional strategies and pursue new opportunities to increase traffic.Ideate and lead creative strategy around target tentpole events and branded/sales opportunitiesAssist the VP, Social to analyze, craft, and help optimize reports on social performance and trends,messaging key results to O&O social team, as well as non-social stakeholders.Manage daily content development and scheduling, monitoring, and engagement across socialplatforms, including Instagram, Twitter, and Facebook.Provide insights on emerging trends and culture.Leads junior-level social media staff and drives them to success. Identifying and developing ongoing relationships with key influencers. Following and assessing new developments and tactics in the social media space.

Skills

• New Media
• Social Media Marketing
• Social Networking
• Microsoft Office
• Songwriting
• Press Releases
• Music Industry
• Music Production
• Microsoft Excel
• Event Management
• Online Marketing
• Marketing
• Social Media
• Singing
• Creative Direction
• Photoshop
• Marketing Strategy
• Graphic Design
• Advertising
• Blogging
• Photography
• Video Production
• Entertainment
• Copywriting
• Digital Marketing
• Music