Gabriel Sheffer

About Gabriel Sheffer

10+ years of professional marketing experienceOversaw marketing campaigns at T-Mobile, DIRECTV STREAM, & PowerAExperience building, executing and scaling cross-functional marketing programsProficient at leveraging data and metrics to uncover insights and drive improvementsSkilled at leading cross-functional teams to drive results and optimizationsWorld-class communicator with a record of influencing key stakeholders across the enterpriseDirected go-to-market campaigns for brand and product launches, promotions and offers

Experience

1. Product Marketing

   DIRECTV

   Dec 2022 — Present · Seattle, WA, US

   Manage and support acquisition marketing campaigns for DIRECTV STREAM, including developing marketing briefs, plans of record, and workback schedules | Demonstrate strong cross-functional leadership to effectively drive go-to-market campaigns, ensuring consistent strategic messaging and execution across multiple touchpoints | Own and manage marketing performance within the OEM space, including third-party streaming devices like Roku and Amazon Fire TV | Use competitive insights, audience segmentation, and data analysis to define positioning, craft messaging, and optimize marketing tactics | Develop and present DIRECTV STREAM quarterly plan of record, including tentpoles, earned and paid media, and offers roadmap

Education

• University of Southern California

  Master's degree, Marketing Communications

  2006 — 2007

• Brooklyn College

  Bachelor of Arts, English Literature; English Literature

  1992 — 1996

Skills

• Publishing
• Project Management
• Entertainment
• Marketing
• Copy Editing
• Marketing Communications
• Brand Management
• Content Strategy
• Marketing Strategy
• Brand Development
• Integrated Marketing
• Art Direction
• Copywriting
• Brand Architecture
• Strategy
• Market Research
• Management
• Public Relations
• Corporate Communications
• Public Speaking
• Team Management
• Creative Direction
• Content Management