Gabriel Briggs

Lead Product Manager @Rapha

London, GB

Focus on driving growth and enhancing the end-to-end customer experience throughout Rapha\'s digital platforms.Key focus areas- Internal lead for the Rapha App replatform to bring in commerce to our existing membership app, improve performance, usability, and customer engagement- Implementation of brand refresh on key digital touchpoints (web and app)- Increase commercial growth with a primary focus on conversion rate (CVR) and average order value (AOV) through improved product discovery, cross-sell, and checkout experiences- Collaborating with SEO and content teams to improve non-branded search performance and organic visibilityResponsibilities- Managing the product roadmap across multiple workstreams, aligning with business goals and customer needs- Partnering with engineering, UX/design, marketing, and analytics teams to deliver value iteratively- Using data and customer insights to inform prioritization and optimise the digital customer journey- Contributing to a culture of continuous improvement through testing, feedback loops, and cross-functional collaboration

Deakin University

Bachelor's Degree, Exercise & Sports Science with Honours

RMIT University

Master of Science - MS