Gabi Kassnar
Senior Director @National Research Group
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WORK HISTORY
Senior Director @National Research Group
Denver, CO, US
Oversee and manage the full project lifecycle for multiple quantitative and qualitative research engagements, handling budgets up to $700k and ensuring high-quality execution across diverse projects, e.g, informing product roadmapping, user experience improvements, and marketing, brand and reputation strategies for major technology companies Lead and mentor a team of 3 direct reports at any given time (across time zones in the US & UK), providing guidance, training and support for their professional growth and developmentServe as the client manager for 10 high-profile clients, including Meta, Uber, Disney, Verizon and Google, ensuring client satisfaction and successful project outcomes, and millions of dollars in client revenueDrive business development efforts through writing and contributing to proposals, yielding $2.2MM in revenueImplement and champion the use of Asana company-wide, creating templates and processes that significantly improved productivity, streamlined workflows, and provided increased transparency into project status and resource allocationDesign and deliver comprehensive training programs for junior staff, enhancing their skills and ensuring consistent, high-quality work across the team, leading to increased efficiency and effectivenessFoster a positive team culture through initiatives such as team-building exercises, annual superlative awards, and regular feedback sessions, contributing to a collaborative and motivating work environment
EDUCATION
American University
Bachelor of Science (BS), Business Administration and Marketing
SKILLS
ABOUT GABI KASSNAR
Detail-Oriented Senior Researcher with nearly 15 years of experience conducting comprehensive quantitative and qualitative research with a focus on technology, entertainment and lifestyle brands. A trusted collaborator to internal and external stakeholders, specializing in B2C and B2B research across the go-to-market lifecycle. Expert in synthesizing research findings to inform product and marketing strategy with a knack for storytelling. Proven team leader with a track record of fostering positive company culture and promoting professional development for direct reports.
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