Gabi Kassnar

About Gabi Kassnar

Detail-Oriented Senior Researcher with nearly 15 years of experience conducting comprehensive quantitative and qualitative research with a focus on technology, entertainment and lifestyle brands. A trusted collaborator to internal and external stakeholders, specializing in B2C and B2B research across the go-to-market lifecycle. Expert in synthesizing research findings to inform product and marketing strategy with a knack for storytelling. Proven team leader with a track record of fostering positive company culture and promoting professional development for direct reports.

Experience

1. Senior Director

   National Research Group

   Nov 2022 — Present · Denver, CO, US

   Oversee and manage the full project lifecycle for multiple quantitative and qualitative research engagements, handling budgets up to $700k and ensuring high-quality execution across diverse projects, e.g, informing product roadmapping, user experience improvements, and marketing, brand and reputation strategies for major technology companies Lead and mentor a team of 3 direct reports at any given time (across time zones in the US & UK), providing guidance, training and support for their professional growth and developmentServe as the client manager for 10 high-profile clients, including Meta, Uber, Disney, Verizon and Google, ensuring client satisfaction and successful project outcomes, and millions of dollars in client revenueDrive business development efforts through writing and contributing to proposals, yielding $2.2MM in revenueImplement and champion the use of Asana company-wide, creating templates and processes that significantly improved productivity, streamlined workflows, and provided increased transparency into project status and resource allocationDesign and deliver comprehensive training programs for junior staff, enhancing their skills and ensuring consistent, high-quality work across the team, leading to increased efficiency and effectivenessFoster a positive team culture through initiatives such as team-building exercises, annual superlative awards, and regular feedback sessions, contributing to a collaborative and motivating work environment

Education

• American University

  Bachelor of Science (BS), Business Administration and Marketing

  2009 — 2013

Skills

• Indesign
• Analysis
• Leadership
• Marketing Communications
• Facebook
• Public Relations
• Social Media
• Data Analysis
• Brand Development
• Proposal Writing
• Microsoft Word
• Quantitative Research
• Marketing Research
• Communication
• Public Opinion Research
• Qualitative Research
• Writing
• Radian6
• Integrated Marketing
• Microsoft Office
• Qualitative & Quantitative Research Methodologies
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Reputation Management
• Strategy
• Advertising
• Strategic Communications
• Spss
• Market Research
• Digital Research
• Editing
• Management
• Strategic Brand Positioning
• Prezi
• Research
• Marketing
• Brand Strategy
• Brandwatch