Gabriel Guevara

About Gabriel Guevara

Bilingual Design Leader (English/Spanish) with 12+ years in consumer, enterprise, and banking software. I’ve scaled global and local UX teams, defined design vision, and embedded user-centered practices into agile squads. From shaping product design strategy at City National Bank to leading a globally recognized team as Head of Design at Applaudo Studios, I blend strategy and craft to deliver experiences that are secure, human, and memorable. I thrive at the intersection of design, business, and technology: helping teams grow, building trust with stakeholders, and creating products people rely on every day.

Experience

1. VP, User Experience

   City National Bank

   Dec 2024 — Present · Los Angeles, CA, US

   Lead and mentor cross-functional UX teams, fostering a culture of collaboration, creativity, and innovation- Provide growth opportunities and coaching to designers to enhance skills in user experience, product design, and business strategy- Drive team engagement, inclusivity, and alignment with organizational goals- Shape and influence product strategy across a portfolio of products, ensuring alignment with business objectives and user needs- Partner with product managers, engineers, and stakeholders to define and execute on strategic priorities- Advocate for the role of design in driving customer and business value within the organization- Establish and scale design standards, processes, and workflows that enable efficiency and consistency across products- Work with Design Leads to ensure the team delivers high-quality, user-centered designs within timelines and resource constraints- Manage resource allocation across the portfolio, balancing team capacity and project demands- Partner with cross-functional senior leadership to align on objectives, set priorities, and deliver cohesive product experiences- Facilitate workshops and design reviews to ensure a shared understanding of user insights and design decisions- Advocate for user needs through data-driven insights, usability testing, and user research- Oversee the user experience strategy for a growing portfolio of products, ensuring a unified and consistent experience- Balance short-term delivery with long-term vision, anticipating future needs as the portfolio expands- Identify opportunities for innovation and differentiation in the competitive landscape- Communicate design vision, strategy, and impact to executives and stakeholders effectively.

Education

• University of Buenos Aires

  Bachelor’s Degree, Diseño Gráfico

  2011 — 2016

• Escuela Mónica Herrera

  Lic., Diseño Estratégico

  2009 — 2009

Skills

• Web Design
• Audio Editing
• Multimedia
• Photography
• Live Events
• Print Production
• Graphics
• Video Production
• Logo Design
• Motion Graphics
• Graphic Design
• Music
• Calligraphy
• Computer Graphics
• Event Management