Gabe M.
Senior Analyst @ CMI Media Group | Certified INTJ-T
- Role
- Senior Analyst, Social Intelligence at CMI Media Group
- Location
- Skokie, IL, US
- LinkedIn followers
- 500 followers
About Gabe M.
As a Social Intelligence Analyst, I have skillfully orchestrated the solution design and technical execution of social listening projects, analyzing user sentiment and engagement metrics to drive content strategy and enrich campaign performance insights. I also bring a robust background in project coordination, customer implementation, and technical support, honed through experience at industry-leading firms like VelocityEHS and Akuna Capital.I excel at crafting compelling narratives from data using dashboards and queries. My skill set includes Brandwatch, Microsoft Office, Google Workplace, Salesforce, JIRA, Confluence, and various data visualization tools. I hold a Bachelor\'s Degree in Philosophy from the University of Illinois at Chicago.
Experience
Senior Analyst, Social Intelligence
Aug 2024 — Present · Chicago, IL, US
I lead comprehensive social listening research for multiple specialty pharma brands, utilizing tools such as Brandwatch, AllEars, Tagger, and media analytics platforms like MediaRadar and Pathmatics. I analyze large unstructured data from patients, caregivers, healthcare professionals, and advocates, transforming it into actionable insights that inform brand strategy, content development, and media planning. In close partnership with paid media and strategy teams, I align quantitative metrics and qualitative insights with campaign performance and audience engagement, ensuring a unified approach to content and targeting.
Education
College of Lake County
Certificate, Front-End Web Development
2015 — 2016
University of Illinois Chicago
Bachelor of Arts - BA, Philosophy
University of Illinois Chicago
Bachelor’s Degree, Philosophy
2010 — 2014
CompuMaster
Certificate, Advanced Microsoft Excel Techniques
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