Gabe Graham

About Gabe Graham

I am a marketing and sales executive with a proven track record leading high-performing marketing organizations in the SaaS B2B space. I bring deep experience developing and executing digital-first strategies that drive measurable growth, pipeline, and profit. I’m a creative and results-oriented leader who starts with clear business and brand goals and ends with disciplined analysis and optimization. I’ve consistently exceeded sales targets, launched category-defining products and brands, and built teams that excel across demand generation, brand, and go-to-market execution. I also bring a forward-looking approach to marketing operations, integrating AI into campaign planning, content development, and audience targeting to accelerate execution, improve efficiency, and enhance precision.

Experience

1. Vice President, Head of Marketing

   Accela

   Oct 2023 — Present · Kansas City, MO, US

   As Vice President of Marketing at Accela, I lead the company’s full marketing function, overseeing brand, demand generation, product and partner marketing, communications, digital strategy, and events. My team drives measurable pipeline growth and market visibility for our SaaS solutions serving state and local governments. We’ve embedded AI across the marketing function to increase speed, scale, and precision—using it for campaign planning, content development, lead enrichment, account research, and intent tracking. This allows us to launch faster, personalize more effectively, and focus our time on higher-impact strategy and execution. I’m responsible for aligning marketing strategy with company goals, managing a high-performing team across key disciplines, and delivering programs that accelerate new logo acquisition, cross-sell revenue, and customer engagement. This includes go-to-market execution for new product launches, account-based marketing, tradeshow and webinar strategy, website optimization, content development, and partner co-marketing. I also lead efforts to evolve Accela’s brand narrative—most recently integrating acquired capabilities like OpenCounter and ePermitHub into our story—and ensure we maintain a data-driven, ROI-focused approach across all campaigns and channels.

Education

• Kansas State University

  Bachelor of Business Administration (B.B.A.), Marketing and International Business

  1994 — 1998

• Baker University

  Master of Business Administration (M.B.A.), Masters of Business Administration

  2009 — 2010

Skills

• Online Marketing
• Direct Marketing
• Strategic Partnerships
• Leadership
• Marketing Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Database Marketing
• Market Planning
• Integrated Marketing
• Competitive Analysis
• Analytics
• Strategy
• Management
• Multicultural Marketing
• Field Marketing
• Interactive Marketing
• Corporate Communications
• B2b Marketing