Gabriel Herrera

About Gabriel Herrera

I’m a Senior Account Executive with 10+ years of experience driving revenue across advertising, B2B SaaS, programmatic media, and video monetization.I specialize in selling ad-supported and subscription-based platforms across digital, programmatic, CTV, FAST, and audio environments—owning the full sales cycle from outbound prospecting through close. My work sits at the intersection of advertising technology, media, and SaaS.My background includes-Advertising & media sales (direct + programmatic)-SSP / exchange-driven monetization and yield optimization-Connected TV (CTV), FAST channels, and OTT platforms-B2B SaaS sales to creators, publishers, and media brands-Enterprise and mid-market advertiser relationshipsI’ve consistently exceeded quota in quota-carrying roles (including 138% of annual target performance) and have supported both legacy publishers and modern AdTech platforms in scaling advertising revenue.My experience spans Salesforce, HubSpot, OpenX, AdsWizz, Media Radar, ZoomInfo, Outreach, Salesloft, and Clay.I’m particularly interested in advertising, AdTech, and media-focused sales roles—whether at legacy publishers, SSPs, DSPs, or emerging platforms—where consultative selling and monetization strategy are core to success.

Experience

1. Senior Account Executive (B2b Saas, Video Monetization)

   Tvstartup Inc

   Oct 2025 — Present · Miami-Fort Lauderdale, FL, US

   Own full-cycle sales for a video monetization SaaS platform serving creators and media brands-Sell subscription-based memberships and FAST (ad-supported) CTV distribution-Advise customers on SVOD, VOD, live events, and FAST channel economics-Consult on CPMs, fill rates, demand sources, and MAU-driven revenue modeling-Generate outbound pipeline using Outreach, Salesloft, and Clay-Manage pipeline, forecasting, and CRM hygiene in Salesforce and HubSpot-Partner cross-functionally with Product, Marketing, and Customer Success

Education

• The University of Texas at Austin

  Bachelor of Applied Science (B.A.Sc.), Communication and Media Studies

Skills

• Marketing Strategy
• Social Media
• Affiliate Management
• Online Marketing
• Business Strategy
• Affiliate Networks
• Affiliate Marketing
• Lead Generation
• SEO
• Google Adwords
• Online Lead Generation
• Banners
• Crm
• Start-Ups
• Landing Page Optimization
• Ecommerce
• Brand Development
• Banner Ads
• Shopping Cart
• Marketing Management
• Email Marketing
• Adsense
• Web Analytics
• Ppc Bid Management
• Search Engine Marketing (Sem)
• Management
• Ppc
• Product Marketing
• Social Media Marketing
• A/B Testing
• Search Engine Optimization (SEO)
• Digital Marketing
• Internet
• Sem
• Online Advertising
• Web Marketing
• Advertising
• New Business Development
• Html
• Marketing