Gabby Milani
Marketing Manager, Analytics and Insights at Comcast Business
- Role
- Marketing Manager, Offer Analytics at Comcast Business
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Gabby Milani
Strategic and data-driven Senior Brand Analyst with a strong background in analytics…
Experience
Marketing Manager, Offer Analytics
Jun 2024 — Present · Atlanta, GA, US
Support overall SMB and Enterprise offer strategy by providing analytics and insights- Regularly analyze offer performance data, read out on trends in and make recommendations for improvement. Create standardized reporting- Partner with division and region stakeholders (sales, marketing, regions) to understand how offers are working in the market- Develop ongoing cadence to reporting readouts helping partners and leadership identify areas of improvement- Monitor performance of offers in media over time, being attentive to inbound metrics and dotcom performance- Provide perspective on existing customer offers and opportunities to improve their experience, working with customer base management teammates- Set up and manage analytics and reporting for the division for Comcast Business Mobile based on the needs of the business- Partner with CB marketing peers to ensure offers, support and enablement are accurate and ready for launch- Tracks and manages marketing expenses in order to ensure that they are within budget parameters- Manages local promotions and event marketing; coordinates with direct sales staff- Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries- Develops and maintains demographic and other market data as needed in order to support marketing goals- Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes and issues- Analyzes subscriber numbers and packages and revenue to determine performance compared to budget- Develops financial models in designing packaging and pricing to ensure competitive position in market- Creates reporting to measure success of marketing programs- Develops new ideas and communicates potential uses for analytics across the business.
Education
Blessed Trinity Catholic High School
High School
2011 — 2015
Samford University
Bachelor’s Degree
2015 — 2019
Samford University
Master of Business Administration - MBA
2021 — 2023
Skills
- Lifeguarding
- Marketing
- Research
- Public Speaking
- Microsoft Word
- Social Media
- Powerpoint
- Microsoft Office
- Leadership
- Event Planning
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