Gabby Turner
Vice President - Marketing & Innovation @Bay Area Host Committee
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WORK HISTORY
Vice President - Marketing & Innovation @Bay Area Host Committee
San Francisco, CA, US
At the intersection of sport, culture, and community impact, I help lead the charge in crafting the Bay Area Host Committee’s marketing and innovation strategy for the biggest moment in our region’s history. From NBA All-Star to Super Bowl LX to the FIFA World Cup 2026™, I’m shaping how the world experiences the Bay Area.Working closely with our CMO, executive leadership, and a small but mighty team, we operate with a scrappy, creative mindset to build impactful programs and storytelling platforms that showcase the region, engage communities, and create value for partners.What I focus on:• Drive B2B and B2C marketing strategies and experiences that drive brand growth, partner value, and regional pride• Champion innovative partnership integrations—from early ideation through valuation and execution—creating distinct (and unforgettable) fan and brand experiences• Help shape storytelling and marketing efforts across social, PR, media, OOH, influencer collaborations, and immersive/experiential activations • Collaborate with executive leadership, our Board, Advisory Council, and league partners (NBA, NFL, FIFA) to align and inspire• Support and empower a small but mighty powerhouse team with a “no ego, all impact” approach to doing meaningful work at scale with limited resources• Keep a pulse on emerging trends, anticipate trends in tech and culture, listen deeply, and lead with meaning—the best marketing shifts mindsets and moves communities
EDUCATION
University of San Francisco
MA, Sports Management
Syracuse University
Study Abroad Program, Florence, Italy
Stanford University
BA, Communication
University of San Francisco
Master of Arts - MA, Sports Management
SKILLS
ABOUT GABBY TURNER
Currently I serve as Vice President of Marketing & Innovation for the Bay Area Host Committee, helping lead marketing strategy, storytelling, and partnership platforms across a historic run of global events for the Bay Area - including NBA All-Star 2025, Super Bowl LX, and the FIFA World Cup 2026.Over the course of my career, I’ve worked across many of the world’s most influential sports and entertainment ecosystems — including the NFL, NBA, MLB, NHL, FIFA, NCAA, EPL, and MLS — as well as major venues and live event platforms, helping organizations unlock growth through partnerships, brand strategy, and innovative marketing platforms that connect fans, communities, and businesses.Prior to joining the Host Committee, I spent 13 years at StubHub, joining the company shortly before its acquisition by eBay, where I operated within the broader eBay marketplace ecosystem during a period of rapid growth and global expansion. During my time there, I helped build and scale StubHub’s partnerships and business development efforts across leagues, teams, venues, and global entertainment properties — growing the partner portfolio from 10 to more than 180 organizations, while expanding the StubHub brand through strategic partnerships that contributed to over $1B in marketplace revenue within a $4.5B global business.I later joined Zenni Optical, where I helped expand the company’s partnerships across sports, talent, and entertainment — including leading Zenni’s first Major League Soccer partnership and supporting broader collaborations across athletes, leagues, and cultural platforms.Throughout my career, I’ve also advised organizations through GDT Consulting, working with startups, technology companies, sports properties, and consumer brands to develop marketing strategy, partnerships, and growth platforms across sports, technology, and media ecosystems.
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