Parth S.
Senior Digital & Implementation Consultant @VERB Interactive
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WORK HISTORY
Senior Digital & Implementation Consultant @VERB Interactive
CA
EDUCATION
Cape Breton University
Post Baccalaureate Diploma In Business Analytics
Gujarat Technological University, Ahmedbabd
MBA IT
ABOUT PARTH S.
https://teal-antlion-d41.notion.site/Parth-s-Portfolio-8b8c4bea3cc34dcba15f7b415301db45 - Successfully migrated and completed the implementation of 100+ Clients to GA4 from UA through Google Tag Manager- 9+ Years experience in Data Visualization tools such as Tableau, Power BI & Google Looker Studio- & & : Web Analytics Tools: Google Analytics 4, Adobe Analytics, GTM, Adobe Launch, Firebase/App Tracking Implementation Data Visualization: Tableau, Power BI, Google Looker Studio, DOMO Data Warehouse Technologies: Azure, GCP, BigQuery Version Control and Project Management: Git, Jira ETL : Funnel IO Programming: Python, R Data Analysis: SQL, Pandas, NumPy Regression Analysis, Hypothesis Testing /:/- GA4 / GTM Audit to improve data quality so that quality data could be used in identifying the most effective channels for customer acquisition- GA4 Website Analytics Implementation - GA4 iOS / Android App Analytics Implementation - GA4 GTM Server side tracking Implementation for First party data needs - Help businesses to understand their user journeys via implementing Session Recordings, Heatmaps, and A/B tests Implementation- Implementing Funnel Events to understand user behaviour and boost conversion rates - Advance Consent mode V2 implementation with Google Tag Manager to ensure compliance - Enhanced Google Ads, Facebook, TikTok, LinkedIn, and Reddit Pixels implementation for efficient platform conversion tracking - dataLayer documentation for developers to implement GA4 e-commerce implementation through Google Tag Manager - Building dashboards in Power BI, Tableau, and Looker Studio - Build Data Warehouse with various sources and Dashboards that tell one source of truth - Implement Google Ads / Facebook Ads Customer Matchlist - Base Adobe Analytics Implementation Through Adobe Launch Please feel free to connect / book a call with me () if you are interested in discussing the exciting world of analytics or have any questions regarding your GA4, GTM, Website, or App implementations.
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