G Madhava Varma
Regional Head - South @Paytm
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WORK HISTORY
Regional Head - South @Paytm
Hyderabad, IN
Developed South region metro business from 17K users per day to 1.4 Lakh users per day.Increased South region business GMV to ₹180 Cr/year from ₹48 Cr/year.Expanded market share from 7% to 14% in Hyderabad and achieved dominant positions in Bangalore and Chennai.Successfully launched Metro QR ticketing in Bangalore and Chennai, quickly attaining leadership in digital QR ticketing despite entering the market last.Pioneered establishment of EDC/SB product categories within key transit locations, optimizing accessibility and customer reach.Strategically focused on Tier 1, Tier 2, and Tier 3 cities and towns to drive market penetration and enhance regional market presence.
EDUCATION
Pondicherry University
Master of Business Administration - MBA, Marketing
Andhra University
Bachelor’s Degree, Computer Science
ABOUT G MADHAVA VARMA
Self-driven lead with 12 years of experience in growing businesses with balanced focus on growth and Unit Economics. Data centric approach with ability to handle businesses and teams of multiple scales and sizes with exposure in FMCD,Logistics,Fintech,D2C,Distribution and B2B channels in both tech and non tech products. Led projects with cross functional collaboration in start-ups and Indian corporates of multiple sizes.
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