G K R Krishnan
Director - Omnichannel & Commercial Analytics at Indegene
- Role
- Group Manager at WNS
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About G K R Krishnan
17+ yrs. of cross domain (Retail, CPG, Media/ Entertainment, Manufacturing) experience in Marketing Analytics. With a couple of years of experience in digital media planning and online campaign management Started right at the grass roots of analytics with a boutique analytics firm Marketics that laid the foundation for shaping up my career in Analytics. Had the opportunity to work with some of the best in the industry - ex brand managers, top notch statisticians, Profs and dynamic young minds. Over the course, I developed forte in ‘Analytics Consulting’ – Consulting global marketers on strategic problems while building and implementing tactical analytical solutions - Experience of working across the value chain of analytics for Orgs. with different maturity and adoption levels- Setting up the offshore analytics COE – Need assessment, Build COE Roadmap, Transition, Identification of necessary Skill mix and Talent pool and Stakeholder management- P&L responsibility- Managed multi-location teams- Conceived and delivered solutions that span across data sources – Primary Research studies, POS, Syndicated data, Click Stream, Digital and CRM- Lead farming initiatives and cross-sold analytics- Hands-on delivery by leading the team from front and orchestrate flawless planning and project execution on numerous assignments and projects- Finally a strong believer on the fact every individual in the team brings in a value to the system that needs to be understood and treated with respect
Experience
Group Manager
Jan 2011 — Present · Bengaluru, IN
P&L responsibility for a large delivery team• Span included managing analytics and reporting delivery for a couple of leading Fortune 100 company CPG companies• Setup the offshore \'Customer analytics\' team dedicated to support Retail partners with data driven decisions for the largest beverage manufacturer• Pitched and succeeded in convincing top Indian retailers to move to data driven guidance for smother supplier collaboration • Spearheaded farming / analytics cross-sell with existing clients in the organization who currently consume only the BPO offerings • Setup and Incubated the foremost offshore team to support Panel survey and analysis for the Eruope division of world\'s second largest Music & label company• Manage multi-location teams / diversified portfolio• Hunting pre-sales SPOC & support
Education
University of Madras
Bachelor of Commerce (B.Com.)
1997 — 2000
Madurai Kamaraj University
Master of Business Administration (MBA), Marketing
2001 — 2003
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