Frankie Westlind
Paid Search & Performance Marketing Leader | Driving Efficient Growth Through Digital Channels
- Role
- Vice President, Paid Search at Razorfish
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Frankie Westlind
Strategic and hands-on Performance Marketing leader with 13+ years of experience spanning both agency and in-house roles—bringing a perspective that blends cross-industry agility with deep brand stewardship. Adept at translating business goals into scalable paid media programs across search, shopping, social, YouTube, and affiliate channels, managing budgets over $30M+ annually.Known for building and leading high-impact teams, driving double-digit revenue growth, and pioneering innovative optimization strategies including Performance Max, Advantage+, and smart bidding. Fluent in SQL, BigQuery, Feedonomics, SA360, and advanced attribution frameworks MTA).A natural collaborator who partners across analytics, product, merchandising, finance, creative, and tech to deliver full-funnel visibility and operational excellence. I bring a test-and-learn mindset and a drive to win.• Channels: paid search, shopping/PLA, video, paid social, video, display, and affiliates• Platforms: Google Ads, Meta, Microsoft Ads, Feedonomics, Criteo, RTB House, SA360, Marin, Apple Search, Pinterest, and Impact• Analytics Tools: Excel, SQL, Big Query, Google Analytics, Looker, Tableau, Adobe• Verticals: Retail, Ecommerce, D2C, Travel, Entertainment, Finance, Insurance
Experience
Vice President, Paid Search
Apr 2026 — Present · Seattle, WA, US
Education
Washington State University
Bachelor of Arts (B.A.), Communication, Advertising
Skills
- Salesforce
- Client Presentation
- Marin Software
- Outlook
- Social Media
- Atlas
- SEO
- Photoshop
- Msn Adcenter
- Ppc
- Flash
- Bing Ads
- Search Advertising
- Advertising
- Copywriting
- Microsoft Word
- Adobe Creative Suite
- Customer Service
- Reporting & Analysis
- Employee Training
- Mobile Marketing
- Landing Page Optimization
- Doubleclick
- Pivot Tables
- Desktop Publishing
- Sem
- Powerpoint
- Microsoft Excel
- Google Adwords
- Online Marketing
- Html
- Indesign
- Marketing
- Creative Writing
- Microsoft Office
- Prisma
- Writing
- Omniture
- Paid Search Campaigns
- Campaign Management
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