Carla Serra

HR Transformation Consultant (Director) @Futturwork

London, GB

Futturwork Ltd is an independent research and content company focused on the intersection of workforce automation, talent strategy, and HR technology — with a particular lens on the needs of MedTech, Pharma, and Healthcare organisations.Founded by Carla Serra, an experienced HR transformation consultant and program leader, Futturwork is evolving from hands-on delivery consulting to become a trusted source of weekly insights, whitepapers, and thought leadership for forward-thinking HR and IT leaders navigating workforce disruption. What We Do:🧠 FutureWork Signals (Newsletter):A weekly intelligence digest for MedTech and Pharma HR and IT leaders, covering skills technology, AI automation in hiring and learning, and strategic vendor comparisons. Whitepapers & Industry Reports:Commissioned content for HR tech vendors, analyst firms, and consultancies — blending market research, vendor analysis, and thought leadership to support go-to-market, investment, and client education strategies. Ghostwriting for Executives & Analysts:Long-form content, LinkedIn articles, and keynote briefs for founders, researchers, and HR tech leaders seeking a stronger voice in the market. Who We Work With:HR Tech Vendors in AI, skills, learning and talent acquisitionWorkforce strategy consultanciesAnalyst and research firms (Gartner, Fosway-style)CHROs and CIOs in regulated industries like Pharma and MedTech Our Expertise:20+ years in HR technology implementation (Workday, Phenom, iCIMS, Cornerstone, Gloat)Deep knowledge of vendor landscapes, RFPs, and systems integrationStrong writing and research capabilities rooted in transformation strategy

Universitat Autònoma de Barcelona

Erasmus

The Economist

Business English