William F.
Digital Marketing Manager @Ford Motor Company
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WORK HISTORY
Digital Marketing Manager @Ford Motor Company
Provided strategic direction and Subject Matter Expertise to 22 Regional Digital Marketing Managers in the pillars of Dealer digital marketing efforts.(Websites, Digital Advertising, Lead Management, Reputation Management, Database Marketing, and Digital Retailing) Worked closely on the Ford and Lincoln Digital Retailing Strategy evaluating options, providing training, guidance, and overall program management. • Cascade digital tools and best practices across the Ford and Lincoln dealer body to grow new retail vehicle sales. • Execute dealer level marketing programs to drive national and regional marketing messaging and promotions. • Collaborate with internal and external suppliers to adopt and implement digital products. • Build dealer confidence in Ford Motor Company brand and vehicles to increase dealer revenue and profitability.
EDUCATION
Western Michigan University
BBA, Marketing, General Business, Computer Information Systems
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