Fulvio Martinez

Role
Director of Marketing and Communications North America at SGS
Location
Houston, TX, US
LinkedIn followers
500 followers

About Fulvio Martinez

I lead a team of creative and talented professionals who deliver effective and…

Experience

  1. Director of Marketing and Communications North America

    SGS

    Mar 2022 — Present

    Newly expanded responsibilities include planning, directing, and coordinating the execution of effective and comprehensive marketing and communications strategies to elevate the SGS brand successfully and new product/service awareness for North America. Manage marketing activities and programs, coordinate market research projects, develop and implement marketing plans to serve the business objectives, and carry out related training to keep upgrading our team’s capabilities. Interface with the Global and Division marketing teams frequently to ensure the marketing initiatives are successfully executed. One major highlight is coming up with the SGSLive concept for digital live events showcasing our subject-matter experts in North America. In partnership with our global social media team, we have produced 25 events since we started in 2021, generating 759K impressions and 312K video views. On average our events draw 600+ viewers and at their best, we\'ve been able to attract 1K, live viewers. SGSLive also contributed to our fantastic milestone of hitting 1M+ followers.

Education

  • The University of Texas at Austin

    Texas Executive Education, AI Prompting Certificate

  • University of Toronto

    Hon. BA, Political Science and Communication

    2001 — 2005

Skills

  • Product Development
  • Brand Development
  • Strategic Communications
  • Social Media Marketing
  • Television
  • Integrated Marketing
  • Facebook
  • Marketing Research
  • Writing
  • Entertainment
  • Marketing Communications
  • B2b
  • Online Marketing
  • Media Relations
  • Internal Communications
  • Marketing
  • Editing
  • Corporate Communications
  • Blogging
  • Advertising
  • SEO
  • Project Management
  • Leadership
  • Digital Marketing
  • Digital Media
  • Creative Direction
  • Public Relations
  • Creative Concept Development
  • Graphic Design
  • Event Management
  • Newsletters
  • Copywriting
  • Online Advertising
  • Final Cut Pro
  • Video
  • Business Development
  • Research
  • Marketing Strategy
  • Content Strategy
  • Event Planning

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Fulvio Martinez — Director of Marketing and Communications North America at SGS in Houston, TX, US | Unifers