Frank Siano
- Role
- Digital Product Manager at Citizens
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Frank Siano
As a dynamic and growth-focused professional, I have extensive experience in crafting and…
Experience
Digital Product Manager
Dec 2021 — Present
Created and implemented digital strategy for AB and Multivariate Testing leading to immediate profitability.\\\\n- Directed and implemented project scoping, strategic planning, technology ownership, and marketing strategy.\\\\n- Completed competitor analysis resulting in UX gaps that were implemented and tested.\\\\n- Implemented conversion optimization strategies to improve acquisition and customer retention.\\\\n- Managed campaign effectiveness, measurement, and optimization. Utilized Agile methodologies such as scrum processes, use test-driven development, sprint retrospectives and product roadmap/release planning etc.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Central Connecticut State University
Bachelor's Degree, Bachelors of Arts, Marketing/Information Design
Skills
- Hitbox
- Yahoo Search Marketing
- Online Advertising
- Youtube
- Smo
- Google Website Optimizer
- Affiliate Marketing
- Lead Generation
- Online Lead Generation
- Link Building
- Cms
- Mobile Marketing
- Google Analytics
- Wordpress
- Word
- Interactive Marketing
- Ms Project
- Google Adwords
- Conversion Optimization
- Media Buying
- SEO
- Web Design
- Photoshop
- Website Conversion
- Social Media Marketing
- E-Commerce
- Google Webmaster Tools
- Online Marketing
- Online Reputation Management
- Powerpoint
- Keyword Analysis
- Mac
- Digital Marketing
- Analytics
- Email Marketing
- Organic Search
- Keyword Research
- Social Media
- Web Analytics
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.