Francine Schoenwetter
Senior Content Marketing Professional
- Role
- Director Content Marketing at Informa
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Francine Schoenwetter
Senior strategic communications specialist, a brand champion, I optimize…
Experience
Director Content Marketing
May 2011 — Present · Boulder, CO, US
Senior content marketing specialist serving the health and wellness and sustainable supply chains business to business industry. Content Marketing provides strategic and targeted audience connectivity, helping businesses tell their story to whom they need to reach. At Informa Markets Global Health & Nutrition Network I bring manufacturers and supply chain companies companies together, designing content marketing programs designed that educate and entertain designated audiences and create new business opportunities for our clients. Working at the hub of a matrix team that includes sales, design and marketing, I drive full content product lifestyle success, building value for stakeholders within and outside our organization. Media brands include: New Hope Network, Natural Products Insider, Food & Beverage Insider, Natural Products Expo, SupplySide.
Education
University at Albany, SUNY
Bachelor of Arts
Skills
- Competitive Analysis
- Start-Ups
- Supplier Negotiation
- Social Media Marketing
- Brand Development
- Fmcg
- Product Marketing
- Merchandising
- Market Planning
- Consumer Products
- Marketing Communications
- Leadership
- Sales
- Online Advertising
- Fast-Moving Consumer Goods (Fmcg)
- Customer Insight
- P&L Management
- Business Development
- Management
- Negotiation
- Marketing Management
- Email Marketing
- Market Research
- Online Marketing
- Creative Problem Solving
- Product Development
- Product Management
- Supplier Negotiations
- Wellness
- Marketing
- Retail
- Category Management
- Analytics
- Social Media
- Functional Foods
- Promotions
- Consumer Insights
- Strategic Planning
- Strategy Development
- Nutraceuticals
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