Frank Wilkinson
Global Senior Marketing and Communications Leader | Non-profit Board Member
- Role
- Lead Strategist, Retirement and Income Solutions (Ris) Marketing at Principal Financial Group
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Frank Wilkinson
I specialize in using marketing to drive sales. How? By optimizing marketing and communications operations and executing digital-centric strategies that build reputable brands, drive sales pipeline growth and engage targeted audiences. I leverage an expertise in developing demand generation programs that use data to inform marketing decisions and differentiate through customization. I build and lead engaged teams, emphasize returns on investments, and focus on metrics and results.
Experience
Lead Strategist, Retirement and Income Solutions (Ris) Marketing
Aug 2024 — Present
Oversees the development and execution of strategic marketing plans for the company\'s Defined Benefit (DB), Outsourced Chief Investment Officer (OCIO), Trust and Custody, and Stock Plan Solutions markets. Responsible for solution positioning, building awareness and prospecting campaigns that consider market trends and competitor analysis. Drive revenue growth among these target audiences by designing marketing programs that communicate directly to prospects or align with channel distribution efforts.
Education
Syracuse University
Master of Science - MS, Communications Management
Towson University
Bachelor of Science - BS, Mass Communication/Media Studies
Skills
- Press Releases
- Marketing Strategy
- Investor Relations
- Strategy
- Email Marketing
- Copywriting
- Research
- Direct Marketing
- Social Media Marketing
- Strategic Communications
- Strategic Planning
- Corporate Communications
- Editing
- Lead Generation
- Social Media
- Digital Marketing
- Marketing
- Newsletters
- Management
- Integrated Marketing
- Public Relations
- Internal Communications
- Media Relations
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