Emily Ann Barker Froelich

About Emily Ann Barker Froelich

In a world where first impressions matter, I push to create designs that capture attention and leave a lasting impact. My versatility allows me to seamlessly adapt to various styles and industries, ensuring that each of my client\'s unique visions are brought to life. Collaboration and client satisfaction are at the heart of my process, and I thrive on the challenges of translating ideas into visually striking realities.Design Programs:Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Figma, CanvaDigital Design:Web Ads, Email, Social Media, Web Design, UX, Basic Animation & VideoPrint Design:Booklets, Guides, Handbooks, Postcards, Brochures, Posters, Cards, Signage, Promotional MaterialsCreative Design:Logos, Infographics, Presentations, Packaging, Typography, Lettering DesignPhotography:Editing & Manipulation, Photoshoot Art Direction, Basic DSLR Photography

Experience

1. Senior Graphic Designer

   Pearson

   Jul 2024 — Present

   Leads creative art direction and project management for a team of freelance designers, video editors, and motion graphic artists; collaborates with external vendors to deliver high-impact visuals for consumer and B2B marketing initiatives.Serves as the sole full-time visual creative for the Pearson Virtual Schools team, partnering with copywriters, developers, brand managers, and content experts to ensure cohesive, strategic execution across channels.Provides accessible marketing and communications design solutions for domestic and international K–12 brands, including Connections Academy and Pearson Online Academy, ensuring WCAG compliance.Oversees creative development across multi-channel campaigns—including digital and print ads, email marketing, web design, and social media—to support enrollment and retention goals.Initiated and standardized design systems and templates to streamline workflows and improve brand consistency across email and social media channels.Manages digital asset organization using SharePoint, Dropbox, LucidLink, and Image Relay to maintain version control and facilitate cross-team collaboration.Developed comprehensive process and onboarding documentation to streamline new hire integration, ensuring clarity in workflows, consistency in training, and faster ramp-up times for team members.Collaborated cross-functionally to develop and standardize multi-channel brand toolkits and creative assets, directly supporting both partner and channel marketing initiatives to ensure consistent global brand execution.Managed a comprehensive creative services budget for freelance designers and external vendors, ensuring high-quality output while maintaining cost-efficiency.

Education

• Brigham Young University - Idaho

  Bachelor of Science (BS), Visual Communication and Graphic Design

  2013 — 2017

Skills

• Microsoft Word
• Public Speaking
• Adobe Dimension
• Infographics
• Leadership
• Online Branding
• Teamwork
• Art
• Graphics Layout
• Dslr
• Microsoft Powerpoint
• Poster Design
• Graphic Design
• Composition
• Branding & Identity
• Print Advertising
• Photography
• Html
• Packaging Design
• Art Direction
• Advertising
• Social Networking
• Print Design
• Web Design
• Social Media
• Logo Design
• Lightroom
• Color Theory
• Marketing
• Typography
• Presentations
• Digital Advertising
• Adobe Creative Suite
• Employer
• Research
• Javascript
• Time Management
• Corporate B
• Web Advertising
• Brand Management