François Leclerc
SVP Emerging Brands Acceleration Hub at Accor Greet, Handwritten Collection, Jo & Joe, Tribe @Accor
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WORK HISTORY
SVP Emerging Brands Acceleration Hub at Accor Greet, Handwritten Collection, Jo & Joe, Tribe @Accor
Accelerate the development of high-potential brands. These namely include greet, Handwritten Collection, JO & JOE and TRIBE• Accelerate the development pipeline and focus on franchise operations• Scale best practices across emerging brands globally • Leverage the PM & E operational excellence
EDUCATION
Clermont School of Business
Post graduate Management International (IFMI, ESC Clermont), Master degree Marketing (Clermont University)
ABOUT FRANÇOIS LECLERC
Hospitality is, above all, a profoundly human journey.It is built on strong brands, of course, but more importantly on the teams who bring them to life every day both on property and at headquarters.For more than 25 years, I have been building, developing and scaling concepts, brands and experiences.My path has taken me from The Walt Disney Company to Printemps, from Lagardère to entrepreneurship, and to Groupe ADP, primarily across retail and service environments.These experiences shaped a core conviction: enduring brands are those that create emotion, bring their teams along, and remain true to their values and original intent.At Accor and within Ennismore since 2018, I had the privilege to contribute to the launch of JO & JOE, a brand born from a bold intuition and now an international reality.From Rio to Auckland, from Rome to Paris, each property shares the same DNA: authenticity.Today, as SVP Emerging Brands Acceleration Hub, I am responsible for supporting and driving the development of greet, Handwritten Collection, JO & JOE, TRIBE within Accor’s Premium, Midscale & Economy division.My role is simple to define, yet demanding to embody: to act as a conductor, surrounded by the expertise of the women and men who make Accor what it is.Align brand vision and strategy.Stay agile to support global and on-property teams.Build trust at every level.Strengthen the growth and awareness of high-potential brands.I believe in direct relationships, transparency, and long-term partnerships.The best opportunities always begin with meaningful conversations.If you are an owner, partner, investor, even guest considering joining a different kind of hospitality, or simply believe our industry continues to reinvent itself, I would be glad to connect.
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