Fritz Richter
Co-founder & CTO @Adsquare
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WORK HISTORY
Co-founder & CTO @Adsquare
Berlin, DE
adsquare is the neutral and transparent Mobile Data Exchange, bringing together advertisers, publishers and data providers in a fair, secure and privacy-friendly way. Our self-service Audience Management Platform puts marketers in control and gives them full transparency in selecting the right data, modeling their customized segments and activating them on their preferred media buying platform. Reaching the right audience in the right ‘mobile moment’ makes advertising more relevant and minimizes waste.Thanks to our premium data providers and the sophisticated onboarding capabilities for offline data, our platform provides access to rich data at global scale, including location, household, purchase or app usage data. Partnering with global programmatic platforms on both supply and demand side enables us to enrich ad requests in real-time and to derive strong audience segments over time, unleashing the real value of app users. The platform\'s ability to anonymize and analyze consumer data around location, context and behavior has been awarded the ePrivacyseal, confirming its compliance with strict European privacy laws.For more information visit follow @adsquarecom or contact i•••@adsquare.comAs co-founder and CTO of adsquare, I am responsible for the overall system architecture, the big-data environment and software development of our scalable technology stack.
EDUCATION
Hochschule für Technik und Wirtschaft Berlin
Diplom Wirtschaftsingenieur, Controlling, Organisation
Griffith University
Industrial Engineering and Management, International Business / Corporate Finance, IT Project Management
SKILLS
ABOUT FRITZ RICHTER
I am an experienced CTO, System Architect and Engineering Leader with a strong focus on high-scalable, low-latency backend infrastructures. My passion is performance – in every aspect: from technical architecture to team dynamics and strategic execution.Over the past years, I’ve built and scaled Adsquare from a small team to over 110 employees, shaping its technology stack and infrastructure while supporting its strategic and operational growth as a Co-Founder and CTO.Beyond my core role, I’ve been active as a Tech Advisor and Angel Investor – helping early-stage startups shape product strategy, architecture and go-to-market priorities. I enjoy supporting founders at the intersection of tech, product and business.Industry ExpertiseMobile Advertising · Data-Driven Marketing · Audience Targeting · Programmatic Ecosystems · RTB · Attribution · DMPs · Location-Based Services · Data Management & ExchangeTech FocusSoftware Architecture · High Scalability · Low Latency · Distributed Systems · Big Data · Cloud Infrastructure · API Design · Event-Driven Systems · Location DataTech StackJava (17+) · Spring (Core, Boot, Cloud, Security, Data, Integration) · Spark · Kafka · Hadoop · NoSQL · REST/JSON · AWS Stack · CI/CD · Docker/K8sEngineering PrinciplesClean Code · Scalable & Resilient Design · Distributed Fault-Tolerant Systems · Performance Optimization · Private & Public CloudLeadership & StrategyAgile Leadership · Product-Engineering Alignment · Scaling Tech Teams · IT Strategy · Project Delivery · Founder & Advisor Roles · Startup Mentoring
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