Melanie Friedrich
Research Manager @Human8
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WORK HISTORY
Research Manager @Human8
Dusseldorf, DE
Design & conduct research projects for FMCG clients and their brands worldwide\\\\nLead research & project teams\\\\nWriting reports with actionable insights & recommendations\\\\nBuilding expertise in Brand Tracking, Idea- & Concept Tests, Packaging Tests, U&A Studies and QL/Hybrid Projects (1-on-1 / ODG / Communities)\\\\nOwner and Project Manager of a 30+ market brand tracker\\\\nManage and grow client relationships of key accounts\\\\nProposal writing incl. budgeting\\\\nCoaching of fellow teammembers\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Die Matte
Yogateacher, Hatha Yoga
Purna Vidya
Vedanta Philosophy
Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht
Dipl.-Betriebswirt(in) Markt- und Kommunikationsforschung, Market Research, Marketing, Business Administration, Economics, Statistics, Law, Operations Research
Dr. Janna Scharfenberg
Ayurveda Lifestyle Coach, Ayurveda
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