Friedolin Stockmeier

WORK HISTORY

EDUCATION

SKILLS

ABOUT FRIEDOLIN STOCKMEIER

I\'m a Senior CRO with 8 years of experience, skilled at creating CRO programs with scalable processes that result in winning tests, increased revenue, and valuable customer insights.Responsibilities at ConversionWise: Consulting clients on strategy and growth. Managing a team of 4 CRO specialists.Accomplishments: Built 16 CRO programs for 7-figure brands. Created new SOPs and resources that were adopted company-wide. Improved dev process efficiency worth €43k a year in saved time.Accomplishments at CareerFoundry: Built a successful experimentation program from scratch. Extensively documented the research and testing processes as I improved them. Shared CRO methodologies and insights across teams to encourage a culture of testing. Achieved a 166% uplift in lead CVR on product pages through continuous A/B testing over a 2-year period. Introduced new user research methods which improved test hypotheses and the avg. win rate. Developed a testing roadmap and stakeholder-friendly prioritization system. Managed a marketing-focused dev/design team and increased efficiency. Improved the analytics and reporting setups in GA/GTM (and GA4) which increased data quality and led to new insights.My core competencies: Managing cross-departmental CRO, experimentation, and marketing projects. Collaborating closely with copywriters, designers, and devs to launch tests. Leveraging behavioral science principles to create better test concepts. Continually improving the testing program (from research-backed hypotheses to prioritizing, implementing, and analyzing tests). Presenting insights to stakeholders company-wide, including senior management-Tools: Testing > VWO, AB Tasty, Optimizely, Kameleoon Analytics > GA4, GTM, Looker, SQL, Tableau Performance marketing testing > Smartly, Adespresso Research > Lyssna, Hotjar Staying organized > Jira, Trello, Zapier, Miro