Friederike Ohde
Senior Director Sales @Sony Music Entertainment
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WORK HISTORY
Senior Director Sales @Sony Music Entertainment
Berlin, DE
Strategic and operational management of a 19-person sales team- Responsability of Sony Music overall retail revenue- Management of day-to-day operations including resource management, forecasting, KPI controlling, and cross-departmental coordination (marketing, controlling, analytics)- Development and implementation of sales strategies to achieve key KPIs (revenue, sales, market share, subscriber growth, return rate)- Analysis of sales performance and derivation of data-based optimizations in a dynamic market environment- Responsibility for key account management including contract negotiations with physical retail partners (including Amazon, Müller, Alpha)- Maintenance and expansion of strategic relationships with streaming and retail partners (e.g, Spotify, Apple, YouTube, JPC)- Management of campaign placement for Sony Music releases with digital and physical partners (OOH, playlists, in-store, editorials)- Take over the Sales & Label Management team in April 2025 for strategic management of priority releases (product configurations, print runs, shipment planning, sales setups)- Leadership, coaching, and development of team members and managers (recruiting, development talks, offsites)
EDUCATION
Europa-Universität Flensburg
BBA, International Management (Media Management, Marketing)
University of Hamburg
MA, Master of International Business Administration (Project Management, Marketing)
SKILLS
ABOUT FRIEDERIKE OHDE
Sales driven by people, strategy, and impact.With over 16 years at Sony Music, I currently serve as Senior Director Commercial Sales, overseeing our B2B retail business across digital and physical channels. My focus lies in cultivating sustainable customer relationships, leading high-performing teams, and shaping effective strategies in a fast-paced, digital-first industry with a high product frequency. I combine analytical thinking with pragmatic decision-making and bring passion to everything I do – from products and processes to people and partnerships.
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