François Huynh
- Role
- Sr Digital Marketing Manager, Search - Global Growth Team at Sysco
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About François Huynh
At Sysco, my leadership in content creation strategies and expertise in B2B execution has…
Experience
Sr Digital Marketing Manager, Search - Global Growth Team
Jun 2022 — Present
Lead content creation strategy & efforts – own strategy and execution of performance creative across Marketing channels used in creating the demand. Track, report, analyze and optimize all demand generation programs based on a comprehensive view of full funnel analytics Develop and oversee digital campaign strategy, which incorporates customer- facing communications strategy, customer path/journey, and digital media mix. Leverage customer insights, CRM capabilities, and focus groups to inform strategy. Plan and manage media budgets and identify and manage external agencies and vendors that serve as an extension to the lead generation team. Serve as the primary contact for all demand generation functions within the marketing team Understands and uses market research, culinary trends, industry trend data and forecasting and customer feedback to develop compelling content strategies that align with business objectives. Measure success of programs. Executes the logistics of Sysco brand related and/or category related programs. Design, build and maintain our digital presence and social listening capabilities. Analyze results and forecasts for gaps and suggest strategic and tactical improvements. Communicate corporate goals and campaigns strategy to facilitate local marketing activities. Develop and deploy field-ready digital tools that enhance local marketing capabilities. Collaborate with agencies, cross-functional team members, and various partners. Create and deliver standard digital programs across enterprise.
Skills
- E-Mailers
- Mobile Marketing
- Digital Media
- SEO
- Google Adwords Pour Les Agences
- Sem
- Graphic Communication
- Ppc
- Web Marketing
- Management
- Strategy
- E-Commerce
- Marketing Par E-Mail
- Marketing
- Marketing Strategy
- Graphic Design
- Google Adwords
- Web Analytics
- Google Analytics
- Média Numérique
- Digital Marketing
- Start-Ups
- Advertising
- Product Marketing
- Stratégie
- Online Marketing
- Digital Strategy
- Formation Expert Google Adwords Pour Les Agences
- Online Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.