Patrick Frey
Senior Product Manager Adas Ad-specific Middleware Solution @ETAS
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WORK HISTORY
Senior Product Manager Adas Ad-specific Middleware Solution @ETAS
Stuttgart, DE
As a Senior Product Manager at ETAS, I spearhead the productization efforts of an ADAS / AD-specific middleware solution internally developed at Bosch. My role encompasses a wide range of responsibilities aimed at successfully bringing this cutting-edge technology to market. Business Model Development: Proactively identify and evaluate suitable business models to maximize product viability and profitability.🤝Customer Engagement: Conduct compelling customer presentations, fostering relationships, and understanding unique client needs essential for the productization.Go-to-Market Strategy: Define and execute comprehensive go-to-market strategies.Sales Enablement: Develop impactful sales materials and collateral, empowering the sales team for effective client engagement. Training Initiatives: Deliver internal training sessions to the sales and support teams, ensuring a deep understanding of product intricacies.Competency Definition: Spearhead the definition of necessary competencies for a robust productization setup within the organization.🤝Knowledge Sharing: Share valuable experiences and best practices in product development with cross-functional development teams.🤝Collaboration with Bosch XC: Collaborate seamlessly with the domain leadership team at Bosch XC to align strategies and achieve collective goals.
EDUCATION
Universität Ulm
Dr. rer. nat., Informatik
Monash University
Bachelor with Honors (Computer Science)
Ulm University
Diplom, Informatik
SKILLS
ABOUT PATRICK FREY
Passionate Senior Product Manager | Agile Enthusiast | Automotive Software Expert Innovative product manager with a proven track record of over 15 years in developing cutting-edge software tools for automotive software engineers. Committed to creating user-centric products that customers love, while driving profitability and business growth. As a Senior Product Manager and Product Owner at ETAS GmbH, a 100% subsidiary of Robert Bosch GmbH, I am leading the development of the ETAS EHANDBOOK solution. Since its initiation in 2011, EHANDBOOK has revolutionized ECU software documentation, empowering automotive engineers to understand complex embedded systems with ease and speed. Our solution is trusted and utilized by major vehicle manufacturers and suppliers, making a significant impact in the industry. General information about ETAS EHANDBOOK: I firmly believe in the power of agile principles as the cornerstone of successful software projects. With my extensive experience in Scrum and an international setup with multiple teams, I have played a pivotal role as a ScrumMaster. Over the years, I have transitioned to become a (Chief) Product Owner, leveraging my expertise to drive efficient and effective product development. Holding a PhD in computer science, my research focused on developing a groundbreaking timing model for embedded real-time systems. This achievement led to the validation and verification of critical timing requirements and its application to the AUTOSAR (Classic) standard. As a result, I possess deep expertise in this vital automotive standard. Known for my empathetic nature and exceptional teamwork, I am recognized as an individual with a clear long-term vision for the products and solutions I lead. My collaborative approach fosters an environment where creativity thrives and innovative ideas come to life. Passionate about Business Model Generation, Value Proposition Design, User-Centered Design, and Lean Startup methodologies. Constantly seeking opportunities to explore and implement the latest industry trends and best practices to deliver exceptional value to customers. Feel free to reach out to me with any inquiries or questions. I am eager to connect and engage in meaningful discussions. Thank you for your interest, and I look forward to hearing from you!#ProductManager #AgileLeadership #AutomotiveSoftware #Innovation #TeamCollaboration
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