Freyance Wadia
Ecommerce Lead @Next
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WORK HISTORY
Ecommerce Lead @Next
EDUCATION
JSS International School
High School Diploma
The University of Manchester
Master of Science - MS, International Business and Management
Christ University, Bangalore
Bachelor of Business Administration - BBA , Accounting and Finance
ABOUT FREYANCE WADIA
Analytical and results-oriented eCommerce professional with 3 years of experience driving growth across digital merchandising, category strategy, and site performance optimization. I’m currently pursuing an MSc in International Business and Management at the University of Manchester, where I\'m deepening my understanding of global business dynamics and digital strategy.Throughout my career, I’ve contributed to large-scale eCommerce initiatives that improved conversion rates, search performance, and customer journeys. These efforts have led to measurable commercial impact and solidified my passion for building seamless, data-led customer experiences.I’m proficient in tools like Adobe Analytics, Power BI, Medallia, FullStory, and Excel and I enjoy transforming data into clear, strategic actions. With a foundation in finance (BBA + ACCA) and a strong business mindset, I bring both structure and curiosity to every project.Open to connecting with professionals who share a passion for digital growth, data-driven decision-making, and the future of commerce.
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