Yahui Freya Zhang
Chief Marketing Officer @Fracture Club
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WORK HISTORY
Chief Marketing Officer @Fracture Club
芝加哥, IL, US
Processed and analyzed multi-platform campaign data with SQL, tracking CTR, CPC, conversions, and revenue, identifying key drivers and optimizing overall customer engagement metrics.• Built and maintained Google Ads dashboards in Tableau, integrating keyword, ad copy, conversion, A/B test results, enabling data-driven budget allocation and improving campaign ROI by 15%.• Performed audience segmentation and performance trend analysis using Python and Meta Ads Manager, incorporating A/B test results to enhance targeting precision and increase conversion efficiency by 12%.
EDUCATION
University of Macau
Bachelor of Social Science, Communication
Northwestern University
Master of Science, Digital Communication and Media/Multimedia
ABOUT YAHUI FREYA ZHANG
Business Data Analyst @CSBA | Chief Marketing Officer @Fracture Club | Northwestern MSC ’26 | Marketing Data Analytics
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