Freya Ward-Brickett

Junior Strategist @Iris London

London, GB

Providing strategic solutions and critical creative thinking for clients such as Samsung Group, KP Snacks, SHV Energy, BRITA and Delta. My role includes: Strategic Planning & Creative Direction- Translating client visions and business objectives into clear, inspiring creative briefs with strong strategic direction- Developing insight-led strategies that turn audience understanding into impactful, actionable campaign ideas- Producing competitor and category analysis to guide campaign strategy and identify market opportunities.Research & Reporting- Conducting audience and market research using tools such as Attest, analysing insights and producing reports that inform creative and strategic decision-making for clients- Preparing client-facing reports that track campaign performance and highlight opportunities for growth- Proactively sharing trends and insights to inform internal decisions, strengthen client relationships, and enable effective campaigns.Client Engagement & Business Growth- Supporting pitches and client presentations, contributing strategic thinking to win new clients and uncover opportunities within existing accounts- Assisting in client workshops, supporting strategy directors in guiding exercises and translating insights into actionable outputs.Collaboration & Execution- Collaborating cross-functionally with creative, planning, and account teams to deliver innovative, effective campaigns across global markets.

Nottingham Trent University

Fashion Communication and Promotion, Communication and Media Studies

Nottingham Trent University

Six week course - NTU’s Graduate Enterprise Scheme, Entrepreneurship/Entrepreneurial Studies

Arts University Bournemouth

Foundation, Art and Design

MiniMBA

Marketing