Alex French
Account Director - Emea @LPA Lighting
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WORK HISTORY
Account Director - Emea @LPA Lighting
GB
Lead business development strategy across UK & EMEA, positioning LPA as a preferred partner for lighting projects for rollout programmes and key projects- Lead strategic retail & commercial accounts, managing a £4m+ pipeline, while ensuring consistent brand execution and high client satisfaction- Build senior relationships with designers, contractors, consultants, and end-users, to shape project solutions & identify new growth opportunities- Drive cross-functional with design, project coordination, marketing, and product teams from concept through to delivery- Deliver accurate sales forecasting and pipeline management through CRM, consistently achieving or exceeding revenue and margin targets.
SKILLS
ABOUT ALEX FRENCH
Commercially astute and results-driven sales professional with over 10 years of experience in B2B account management, commercial sales, and strategic business development across retail, hospitality, brand and commercial sectors. Proven record of driving revenue growth, managing top-tier accounts, and executing category strategies that align with company objectives. Adept at working cross-functionally with product, marketing, and operations teams to deliver focussed, value driven solutions. Highly motivated, collaborative, and skilled at building long-term customer relationships that deliver measurable business results.
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