Freezia J. C.
Senior Director, Business Development, Planning & Strategy @Monster Energy
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WORK HISTORY
Senior Director, Business Development, Planning & Strategy @Monster Energy
Orange County, CA, US
Lead commercial strategy, insights, planning, and business development for APAC — 20+ markets across diverse and competitive environments.Equal parts architect and operator: I design systems and analytical infrastructure that translate market intelligence into commercial decisions, executed with discipline across distributors and countries. Key Achievements· Designed the APAC Rolling Forecast Engine — replacing fragmented country estimates with a unified forecasting system improving accuracy and accountability region-wide.· Built commercial operating model, integrating planning cadence, S & OP alignment, insights workflows, sales tracking, and distributor engagement into one cohesive system.· Developed a BI system automating sales reporting, dashboards, KPI tracking, and forecast variance analytics — pipeline-driven outputs built in PowerBI.· Created the region’s category growth narrative, synthesizing consumer, shopper, and competitive intelligence into strategic direction for portfolio, pricing, and brand expansion.· Standardized the innovation framework across Japan, Korea, China, India, Turkey, Vietnam, and SEA — including U&A studies, tasting surveys, and media impact tracking to drive data-led innovation selection.· Led distributor capability programs — playbooks, analytical toolkits, training — elevating execution across markets of varying commercial maturity.· Architect APAC’s internal communications ecosystem — websites, newsletters, podcasts, video, town halls, and events — fostering growth culture across 20+ markets.· Partnered with North America and Global on RGM, packaging, pricing, and category expansion models.· Integrating AI tools — including Claude — across commercial analysis, consumer insight synthesis, and strategic workflows, expanding team capability and compressing decision timelines.Impact: Transformed APAC into an insight-driven, disciplined region with scalable planning infrastructure across 20+ markets.
EDUCATION
Emory University - Goizueta Business School
Master of Business Administration (MBA), Business Administration and Management, General
Shanghai International Studies University
Bachelor of Art, Business
SKILLS
ABOUT FREEZIA J. C.
Global commercial strategy executive with 20+ years building the operating engines that drive sustainable growth — across APAC, North America, and global markets for Monster Energy and The Coca-Cola Company.My work sits at the intersection of three capabilities that are increasingly rare in the same person:Business acumen rooted in commercial architecture. I design forecasting models, revenue frameworks, category narratives, distributor capability systems, and planning rhythms that translate ambiguous market signals into clear strategic direction. I know which analysis actually matters — and how to connect it to a decision.Technical fluency across the full data stack. I build and oversee pipelines from raw commercial data through to executive-ready visualization — including data warehousing, cleaning processes, Power BI and Tableau dashboards, and Python-driven analytical workflows. My deliverables don’t just inform; they become the operating infrastructure teams run on.AI-integrated strategic thinking. I actively employ AI tools — including Copilot and Claude — as a core part of my analytical and strategic process. This means faster synthesis across complex, multi-market data sets, sharper scenario modeling, and the ability to move from insight to strategy at a pace traditional workflows can’t match. In the current environment, this multiplies the leverage of every other capability I bring.At Monster Energy, I lead APAC commercial strategy and business development — architecting the tools, systems, and processes that elevate distributor execution across highly diverse markets, while working closely with regional and global leadership on long-term growth strategy, RGM, innovation pathways, and planning design.Earlier at Coca-Cola, senior roles across Shanghai, Vancouver, London, and Atlanta built my foundation in P&L management, global Olympic finance leadership, enterprise decision support, and cross-market insights.I thrive where complexity requires clarity — and where the gap between data and decision is the problem worth solving.
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